Getting here probably means you're interested in what Moments is about.
Moments is a way for me to casually share photographs to the general public in a platform-independent way. Most moments can only be reached through a deep-link. Serving a dead-end web page admittedly feels backwards but it turned out to be what I wanted.
Obviously, this is very specific to my personality and the idea isn't for everyone. Most people should just use the sharing feature on their photo sharing service.